The antithesis of the above connection opportunity with your child would be placing your baby in front of TV and expecting their intelligence to grow exponentially. A few years ago I wrote about the launch of America’s first Baby TV Channel and the fact that Baby Einstein videos were not the way to go to improve the Rintelligence of your child (read article here). Well, the Campaign for a Commercial-free Childhood has done some incredible lobbying in the US and the upshot is that Disney is offering to refund anyone who has purchased a Baby Einstein video/DVD (initial refunds just refer to consumers in the US but this could change). The headline in the New York Times yesterday was entitled “No genius in your crib? Get a refund!”For more details, click here.

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